Media
Buyer
"Kaddey sells premium golf gear from €250 to €3,000. Running paid media here is fundamentally different from mass-market DTC — this role requires someone who understands exactly why."
Apply for this roleKaddey's customers don't impulse-buy. They research for weeks, compare, and deliberate before spending €250–3,000 on gear. This role builds and manages the paid media engine that reaches them at every stage of that journey — Meta and Google Ads, hands-on, across European markets and the UK — with a budget strategy built around consideration, not conversion shortcuts.
Kaddey sells across Europe and the UK, and no two markets behave the same way. Language and cultural context shape how customers research, compare, and decide — and what works in one country can actively underperform in another. The complexity here isn't the number of markets; it's making paid media genuinely work in each of them, and building the groundwork for expansion well beyond Europe.
For a €250–3,000 product, Meta's job is brand consideration and trust-building — not last-click conversion. This role demands someone who understands that distinction cold.
customers across Europe and the UK
Trustpilot rating
founded in Amsterdam
Switch-E intelligent trolley launch
What you'll own
Account Management
Hands-on management of Meta Ads and Google Ads — budget, campaign structure, bidding strategy, and creative inputs. You use AI-driven buying intelligently: set the right inputs, let the platforms buy, and keep your focus on strategy. Own the numbers — CAC, ROAS, blended efficiency, contribution margin — without pulling a report to find them.
Multi-Market Strategy
Build and own a differentiated paid media approach across European markets and the UK. Each market demands its own strategy — not a translated campaign, but an approach built around local language, cultural context, and how customers in that country research and decide. Coordinate copy localisation across multiple languages. Build the paid media groundwork for market expansion beyond Europe.
Attribution & Measurement
Set up and maintain correct attribution: 90-day windows, server-side tracking, brand lift measurement — not last-click. Make fast, confident budget decisions based on real signals and know when to push spend and when to pull back. You're the authority on what good measurement looks like for a premium brand with a long consideration window.
Performance Reporting
Weekly structured review with the co-founder, Creative Strategist, and Content Lead: what's working, what isn't, and the recommended next move. Not a data dump — a recommendation. You translate performance signals into creative direction the team can brief from, and you leave every session with a clear next action.
The measure of success,
by chapter
Full Audit
Every campaign, market, creative, and result understood. Attribution model assessed — are we measuring the right things for a premium brand with a long consideration window? Clear point of view on the structural gaps and what to fix first.
Structure Live
Account structure optimised across markets with correct attribution in place. Weekly performance review rhythm established with the co-founder and Creative Strategist. Differentiated market strategy live and performing across European markets and the UK.
Consistent Measurement
Blended CAC tracked week-on-week. Contribution margin measured per channel. Budget efficiency reported vs plan per market — every week, without being asked.
The person
we're looking for
3–6 years hands-on with Meta Ads and Google Ads — not through agencies. You have touched the accounts every day. You know what a well-structured campaign looks like because you've built them, broken them, and fixed them.
You've run paid media for a premium brand with a long consideration window. You understand brand lift, assisted conversions, and why last-click ROAS is the wrong metric for a product that takes weeks to convert. This isn't theoretical — you have hard-won opinions from doing it.
You've built localised paid campaigns across multiple European markets and understand why they can't be the same. You know that effective localisation reflects language, cultural context, and how people in different countries research and decide — and you can point to specific choices you made that reflected those differences.
You've set up correct attribution for a premium DTC brand — not inherited it. 90-day windows, server-side tracking, brand lift measurement. You know why last-click is a lie for a high-AOV brand and what to measure instead.
You make fast, confident budget decisions based on data. You know when to push spend and when to pull back — and you can explain the reasoning in one sentence without pulling up a dashboard first.
Fluent English, written and spoken, to a professional standard. All strategy, briefing, and reporting is in English. Secondary language capability in German, French, or Dutch is a genuine advantage.
You play golf — nice to have, not a dealbreaker. Understanding the audience from the inside is an advantage when reading creative performance data and briefing angles. If you play, mention it. If not, we still want to hear from you.
The brand is ready
for you.
We review every application personally. The process takes 2–3 weeks. We move at pace because good candidates don't wait.
Send us your cover letter and CV.
Complete a short assignment specific to the role.
Talk to the team.