Creative
Strategist
"Creative is the biggest performance lever for a premium DTC brand — this role owns the system that feeds the paid media engine."
Apply for this roleKaddey's commercial engine runs on creative. This role builds and runs the testing system that feeds it — generating angles, writing briefs, and turning performance data into the next round of concepts. It sits at the intersection of brand and performance, and directly influences everything that goes to market across Europe and into new markets beyond.
Kaddey's audience is design-minded, discerning, and deliberate. They research before they buy. Creative that earns their trust has to reflect the quality of the product — which means understanding the difference between what works for a premium brand and what works for a mass-market one, and never confusing the two.
The loop between creative output and performance data is the core of this role — and the engine that takes Kaddey into new markets.
customers across Europe
Trustpilot rating
founded in Amsterdam
active European markets — NL, DE, FR, UK
What you'll own
Creative Testing System
Build and maintain a disciplined testing framework — one variable per test, clear hypotheses, consistent weekly cadence. Use Motion or Triple Whale to identify what's winning and why. Kill losing concepts fast, scale winners, and extract learnings that compound into a growing library of proven angles for Kaddey's audience.
Creative Briefing
Write sharp, specific briefs for the Content Lead, graphic designer, and UGC creators — hooks, angles, format, intent. Not vague direction: something a designer can act on immediately. You know what the first two seconds of a winning ad need to do and you can articulate it precisely every time.
Performance Analytics
Creative analytics tools are standard workflow, not a reporting exercise. You use Motion, Triple Whale, or equivalent to make decisions — what angles are winning, what's fatiguing, what the next brief needs to change. That intelligence feeds directly back to the Media Buyer and the broader creative team.
Brand Sensibility
You understand the visual and editorial language of a premium brand — restraint, composition, and what earns attention from a discerning audience. You translate performance data into creative direction: not just "this worked" but "this is why and here's what we make next."
The measure of success,
by chapter
Audit & Orient
Full audit of the existing creative library — every angle tested, every result, every gap identified. A clear point of view on what's missing. First round of new briefs produced and in production.
System Live
Creative testing system running with a clear weekly cadence. First documented learnings feeding the next test round. Working rhythm established with the Content Lead, designer, and Media Buyer — the loop is closed.
Compounding Output
New creative concepts briefed and in test each week. Creative learnings documented per round. Hook performance rate tracked across all active concepts — the library grows, the system gets smarter.
The person
we're looking for
You build creative testing systems, not individual winning ads. You can walk through a test from hypothesis to setup to result — and show the compounding learnings it produced, not just a strong ROAS number.
You write briefs that produce great ads. Specific hooks, precise angles, clear format direction — something a designer can act on in an hour. "Make it feel premium" is not a brief. A tight hook with a defined format and a clear intent is.
You think like a creator and test like a marketer. Deep understanding of native social ad formats — you know why a Meta Reel, a TikTok, and a YouTube pre-roll demand fundamentally different hooks, and you brief accordingly.
Creative analytics tools are part of how you think. Motion, Triple Whale, or equivalent — you use them to make decisions, not pull reports. You know what a winning concept looks like before you call it.
You have genuine aesthetic sensibility for a premium brand. You understand restraint, composition, and what earns attention from an audience with high standards. You know the difference between creative that builds trust and creative that quietly undermines it.
You play golf regularly and have opinions about your kit. Not a formality — the audience spends €500–3,000 on gear and has strong views about the experience on the course. You do too.
Fluent English, written and spoken, to a professional standard. This is the working language of the team and of every brief you write.
The brand is ready
for you.
We review every application personally. The process takes 2–3 weeks. We move at pace because good candidates don't wait.
Your CV and 2–3 examples of creative testing work — the systems and learnings, not just the ads.
A short written answer: what makes a great hook in the first 2 seconds? Use a Kaddey product as your example.
If shortlisted: a 60-minute assignment covering a Kaddey creative audit and a Switch trolley brief.